{"id":20868,"date":"2025-08-26T11:48:31","date_gmt":"2025-08-26T15:48:31","guid":{"rendered":"https:\/\/kb.n0c.com\/?post_type=glossary&p=20868"},"modified":"2025-09-03T14:01:23","modified_gmt":"2025-09-03T18:01:23","slug":"black-hat-seo","status":"publish","type":"glossary","link":"https:\/\/kb.n0c.com\/en\/glossaire\/black-hat-seo\/","title":{"rendered":"Black Hat SEO"},"content":{"rendered":"\n

Black Hat SEO<\/strong>\u2014also known as \u201cunethical SEO\u201d\u2014is a deceptive search engine optimization strategy that deliberately ignores search engines guidelines in order to manipulate rankings rather than provide a quality user experience.<\/p>\n\n\n\n

To achieve their goals, hackers use practices such as link buying, invisible text, keyword stuffing, and spamming.<\/p>\n\n\n\n

The term originates from American westerns, in which the villain often wore a black hat to distinguish him from the hero, who wore a white hat.<\/p>\n\n\n

\n
\"\"<\/a>
Jack Palance, the quintessential \u201cblack hat,\u201d in \u201cShane,\u201d a film by George Stevens released in 1953.<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Black Hat SEO\u2014also known as \u201cunethical SEO\u201d\u2014is a deceptive search engine optimization strategy that deliberately ignores search engines guidelines in order to manipulate rankings rather than provide a quality user experience. To achieve their goals, hackers use practices such as link buying, invisible text, keyword stuffing, and spamming. The term…<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-20868","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nBlack Hat SEO - N0C KB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kb.n0c.com\/en\/glossaire\/black-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Hat SEO - N0C KB\" \/>\n<meta property=\"og:description\" content=\"Black Hat SEO\u2014also known as \u201cunethical SEO\u201d\u2014is a deceptive search engine optimization strategy that deliberately ignores search engines guidelines in order to manipulate rankings rather than provide a quality user experience. 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